Your ad budget,
in senior hands.
Bid Artisan is a small team of experienced PPC specialists. We read every account line by line, change things on purpose, and explain why — in plain language, every two weeks.
Most clients come to us after one of these.
Tap a card to see what changes.
How much could be sitting in the wrong place?
Move the sliders. It's a rough sum, not a promise — the free review tells you the real number.
- Search terms drifting off-intent
- Audiences overlapping and bidding against each other
- Conversions double-counted or missing
- Creative running long past fatigue
- Budget split by habit, not by margin
What you actually get.
A written review in plain language. Yours to keep, whether we work together or not.
- De-duplicate the purchase conversion
- Add negatives and PMax brand exclusions
- Consolidate Meta into 3 ad sets
Four disciplines. One team reading all of them.
Search & Shopping
Google and Bing search, Performance Max and Shopping — structured so you can see where every euro goes.
What actually happens after you sign.
Read everything
Full audit of spend, structure, tracking and creative. Nothing changes yet.
Show you what we found
A written review and a call. You see the problems before we touch them.
Fix the foundations
Tracking repaired, structure rebuilt, with a rollback plan for every change.
Test with intent
New creative and audiences, each tested against a written hypothesis.
Scale what earns
Budget moves to what's proven. You decide what comes next with real data.
The usual setup, and ours.
Every two weeks. One page. No noise.
One week of conversions is often too few to separate a real change from noise — especially when sales land days after the click.
Smart bidding needs roughly 1–2 weeks to re-learn after a change. Judging after 7 days leads to undoing changes that were working.
Less time formatting reports means more time actually improving the campaigns.
Tracking breaks, a spend spike, a stock-out — you hear from us the same day, not in the next report.
- Google: split best sellers into their own Shopping campaign
- Google: added 38 negatives from the search term report
- Meta: launched 3 new video hooks in Advantage+ Shopping
- Google: lower tROAS by 10% to buy more volume — margin allows it
- Meta: scale the winning hook, retire the weakest
Things we've learned the expensive way.
The senior specialists you meet on the first call. Nobody else logs in.
One page every two weeks — what changed, what it did, what's next — plus a short call. Two weeks gives enough data to judge changes fairly; anything urgent you hear the same day.
A look at structure, search terms, tracking and creative, and a written summary of what we'd fix first. No obligation.
We work best from roughly €3k/month in ad spend. 60 days to start, month to month after.
Read-only access for the review. Full access only once we agree to work together.
Tell us what's
not working.
We'll reply within two working days with honest next steps — even if that's "you don't need us."
Rather talk?Book 20 minutes directly with the team